Author Topic: Fords Premier Automotive Group: Aston Martin, Daimler, Jaguar... Rover  (Read 1904 times)

  • Offline Alien8

  • Posts: 467
  • Sr. Member
this one sliped me by      

Quote

FRANKFURT (Reuters) - Ford Motor Co (F.N: Quote, Profile, Research) will exercise its right to buy the Rover brand name from German premium carmaker BMW (BMWG.DE: Quote, Profile, Research) , a spokesman for Fords Premier Automotive Group (PAG) said on Monday.

"We feel it is in interests of our Land Rover business to have the Rover brand," the spokesman said, adding Ford had informed BMW about its decision on Monday.

"We are acquiring it and were not looking to sell it. We believe it is a valuable asset for us," the spokesman said, declining to give any financial details.

BMW had no immediate comment.

PAG also includes the Jaguar, Volvo and Aston Martin marques.

Ford bought Land Rover from BMW in 2000 and had the rights to buy the Rover brand name, which BMW said last month it had agreed to sell to an unspecified partner.

Chinese media reports have said top Chinese carmaker SAIC had agreed to buy the brand name. SAIC has the design rights to two Rover models which it bought from failed British carmaker MG Rover before MG Rover collapsed last year.

SAIC is making its own cars based on the Rover platform, hoping the sell them one day to developed markets including Europe.


source



yeah this happened a few weeks back, didnt read the above but basically they bought it too protect the Land Rover brand. Most people in the USA simply call LRs, Rovers so it could have damaged the brand when/if SAIC start making crap cars called Rovers.

In close to 20 years of interacting with both urban and rural owners of Land Rovers in the US, Ive never ever  heard them called a "Rover". Most common nickname is "landie", but usually its  called  by its full name.

Quote from: maximusotter
In close to 20 years of interacting with both urban and rural owners of Land Rovers in the US, Ive never ever  heard them called a "Rover". Most common nickname is "landie", but usually its  called  by its full name.

i stand corrected. Tis just what i have heard.

  • Offline Cypher

  • Posts: 2,843
  • Hero Member
Quote from: maximusotter
In close to 20 years of interacting with both urban and rural owners of Land Rovers in the US, Ive never ever  heard them called a "Rover".


Neither have we. ;)

Ive not spent much time in the NE, so my experience only goes so far. Grain of salt, et.al. ;)

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