Maybe with the levelling theyre focusing on the end-game higher stuff, you get through fairly quickly and then it comes down to some high end instances, gathering resources for your guild, and attacking/defending guilds etc?
ATM there is no end game, other than a bit of PvP which noone can do as noone has enough money to make a full PvE cities yet let alone a PvP keep.
There are alot of high level people who are complaining that they have nothing to do.
Yes they rushed there, but now they are stuck in limbo until something new comes out.
They needed another 6 months dev time, but they realised with WoW:WotLK and Warhammer coming out soon they needed to beat them.
As soon as the 30 days are up they are going to drop players like lead weights atm, yes most of them were probably going to go anyway, but there will be a large chunk who are just bored.