It's just my personal opinion on my experience, I'm not going to say I'm right or wrong I'm no security expert. I've seen companies go from a paid for solution to Security Essentials to end up with a machine with a nasty infection leaving it unusable that spread across a couple of desktops. I'm surprised you couldn't get through MSE.
I understand Serious's point, but with some of these examples, such as ISP's, it's a profit making exercise, they are not giving these products away because it was the best solution, it's because, for example, Dell are paid by McAfee to ship with that product, the first thing I strip off.
I used to resell Symantec but it was far to bloated for my liking, McAfee has too many features that are just not needed. I don't need or want a page safe ranker.
My current product of choice is ESET Endpoint Security, (without the Firewall/AntiSpam) my decision was originally based on AV Labs, Virus Bulletin, West Coast Labs, in short the independent testers, to date I don't believe ESET has failed a test for an in the wild virus, one thing I have noticed with some testers is they use infections that are not in circulation, making the test pointless.
http://www.eset.co.uk/Why-ESETI haven't had a chance to look at version 5 yet but version 4 was a 40MB download file compared to 450-500 which was some variant of Symantec I came across.