A storeowner was dismayed when a brand-new business much like his own opened up next-door and erected a huge sign that read, “BEST DEALS.� He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading “LOWEST PRICES.� The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop.




It read: “MAIN ENTRANCE.�