That's pathetic. Like it will prevent piracy... 
All these measures serve to do is anger and annoy genuine players that spend their hard earned money on these games. If that's the way it is heading I can see the PS3 being my last console purchase for a while, I use it more as a media player than for games anyway.
Its not to fight piracy, there were several quotes / articles back along from people working in the industry basically saying how companies are losing revenue from used sales, which they don't because they already made their cash when the game is sold new. Its like Ford turning around and saying to dealers of used stock including 2nd hand dealers we want a slice of the cash everytime you resell one of our cars, its just mental.
The used market is massive, it will potentially effect a lot of videogame stores around the world including those on Ebay, and it will alienate the very people that keep these companies going all for a bit of extra profit, i don't blame them for trying to make money as thats business, its just whoever thinks up these ideas needs to have their heads examined, the backlash from the press and gamers will surely bury this idea before it ever gets put into place.