Seems GOA are learning. The code input system for CE pre-orders was only 1 hour late going up, but they did actually inform us this time about the delay and, once the code was input, I got an email about 5-10mins later saying that my head-start was activated.
It is a game the knew would be popular but I think because these guys fully know WOW and what it means and have big respect for Blizzard they knew it would not be big or take over WOW but I think they have been surprised by the beta numbers and more over the open beta numbers.
I think EA as well is still only really developing its MMO network infrastructure from what I read, they have had their online servers for some time but with steam showing them up they have things in the works to address their issues as well as combine and manage all their online offerings.
I mean besides all the pc games you can play online, things like spore etc you have the MMOs coming from EA that should be some level of decent. KOTOR MMO has the potential to be one of the biggest as an example. WAR will suffer a bit being the first biggy of the new era of EA MMOs