Yeah, the article was more entertaining to watch the journalist.
However, it isnt an easy topic to broach to the masses, the only people who might think such a thing is cool would already know about it.
So the challenge is, if you were to produce a 3 min video on watercooling/overclocking, what would you say and do to make the video interesting to joe blogg, whilst being of merit to people who actually know what it is?
To make it sound interesting, hmm
Purchase 2 litre bottle of water
Open a pc and place it on its side, make sure the pc is switched on and running Quake or Unreal Tournament
Poor bottle of water on PC components
"Look this PC is cooled by water"