I bought my first 360 2 weeks ago, so i can anwser some of this:
You have different zones you can select that basically matches player to player for co-op gaming, i chose recreation its like the part time gamer for fun zone, you can choose others like pro where you get people like neXus calling everyone noobs, or underground which as far i understand you can just do what you like, team kill and all the rest of it.
But by all means you dont need to co-op, ive had loads of invites i just turn them down and solo-play, i mean damn i played wow since the start but spent most of my time soloing so nothing will change now
As for games, ive not researched into it fully but 360 seems A1 for racing games, lots of big titles here and coming out in the future afaik. Footy and golf just dont interest me, sounds to much like hard work, exactly why i choose to play a console over going out and playing footy or golf lol.
The 360 itself is quite loud, i run the pc next to it and it drowns the sound of the pc when i have both of them running together.
Wii is aimed at group play and family games, 360 seems more aimed at the elitists, the noobs, the solo players and sometimes the co-op 2-4 man groups