Problem is they told us how great it was going to be, how getting a deal would be the easiest ever. We can take back control of our borders and stop migration from the EU.
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Don't tell me you actually believed them?
The one good thing that has come from Brexit is it's shown how pathetic nearly all politicians are. The MPs that campaigned to leave will and are blaming all of brexits failings on the PM, and I'm sure any successes will be claimed by them too. If somehow the campaign for a second referendum is successful, if the vote is "actually, I think we'll stay in the EU" the brexit campaigners will say that was the plan all along, make brexit so bad it doesn't happen.
Here in NZ there's a growing anti-establishment movement over the use of a poison called 1080 in controlling the pest rodents in the countryside, that eat all the native birds (Kiwis etc). It's scary as we can see parallels in the style of the campaign along with the brexit campaign. People are getting sucked in through the echo chamber of social media and "alternative facts". Seriously, people think 1080 is bad simply because they keep seeing spraypainted signs saying "Ban 1080". They don't do their own research or critical thinking into why it's used over other methods.
It's to the extent I think there should be a referendum on whether it should still be used, but that learning from Brexit, if there were to be a referendum they should present the options fully action planned and costed out. EG, "Continue using for 10 years at this cost using these methods" or "Stop using it, use these methods at this cost...". So then at least when the Kiwis go extinct in the wild, the blame can't be passed back to the department of conservation...