QuoteIt gave both firms a negative outlook, confirming their debt was no longer considered safe and investment-grade. The ratings mean that Sony and Panasonic will have to pay much more to borrow now.

http://www.bbc.co.uk/news/business-20443294

QuoteEarlier this month, Fitch followed Standard & Poor's by cutting rival electronics giant Sharp's rating to junk.

Bit of a surprise there... This is not share price but the estimated security of the money the companies owe.