They appear to offer such things as "Stylebooks" and "Picture Books", style books being the soft cover, and upto 120 page version of Picture books.
Seems to be a nice way of getting your photos printed, im half tempted to do them that way, mind you at £17.99 for a stylebook, and £20 for a picturebook, might be a waste of money if they arent that good. Anyone printed one of these before?