I love the way he explains the different races in this vid
http://www.youtube.com/watch?v=fWvAznIRVLA
Where is his bears bears bears (one of his first vids) I love him, I think has a great job and the way he goes about it is great and in terms of a company and game representitive I think himself alone has generated a lot love and hype by players and press for the game all on his own.
His podcasts are brilliant
Right for all or not quite what it should be as an mmo the developers at mythic are cool and know how to comunicate with its players, listen, work hard but have fun.
Wow developers know their game and do a LOT of content and changes and for a long while do listen overall with their player base but they are TERRIBLE and telling people what is going on and tbh at any press event they are SOOOOOOOOOOOOOOO boring, droll robots and never really say anything and dare I say it at the moment not really listening to the players at the moment, they still are as the normally do but then you can clearly tell their attentions are on their next expansion and mmo and not their players at the moment.