Author Topic: ASDA leading the way with Fuel Price Cuts  (Read 5922 times)

ASDA leading the way with Fuel Price Cuts
on: May 15, 2012, 16:39:47 PM
From their facebook page:

"We're cutting the price of petrol again from tomorrow morning - the fourth drop in four weeks - to 132.7p per litre for unleaded and 137.7p a litre for diesel."

I get 4p off a litre with my BP fuel card but with this ASDA are still 2p cheaper in my area. Good on them I say, dont see many moves like this anywhere else.
Formerly sexytw

Re: ASDA leading the way with Fuel Price Cuts
Reply #1 on: May 15, 2012, 18:36:36 PM
No asda petrol stations near me so it's not worth the trip :-(

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  • Offline Clock'd 0Ne

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Re: ASDA leading the way with Fuel Price Cuts
Reply #2 on: May 15, 2012, 20:36:51 PM
To think I just filled up at Tesco too, but then again I use the clubcard points x4 so it works out much better anyway I'm sure.

Re: ASDA leading the way with Fuel Price Cuts
Reply #3 on: May 15, 2012, 21:13:30 PM
I think I heard that Morissons are reducing their prices as well, hopefully this kicks off big style and we get a nice chunk off our petrol/diesel bills, I know I could do with it!

  • Offline Dave

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Re: ASDA leading the way with Fuel Price Cuts
Reply #4 on: May 16, 2012, 01:44:27 AM
They've got very little control over prices in reality - the margin they can make at the pumps is tiny - a small rise in wholesale prices and any cuts will be wiped out.

Re: ASDA leading the way with Fuel Price Cuts
Reply #5 on: May 16, 2012, 08:07:39 AM
Yeah, they can't really use fuel as a loss leader like alcohol as it won't necessarily get people in the store and I could see it quickly bankrupting even the largest retailers.

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  • Offline zpyder

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Re: ASDA leading the way with Fuel Price Cuts
Reply #6 on: May 16, 2012, 20:57:22 PM
They're just finally dropping the prices back down to near where they were before the "fuel crisis". Took them long enough.

  • Offline Dave

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Re: ASDA leading the way with Fuel Price Cuts
Reply #7 on: May 16, 2012, 21:14:50 PM
They're just finally dropping the prices back down to near where they were before the "fuel crisis". Took them long enough.

Its got very little to do with them... movement in prices mostly just reflects the wholesale market albeit with some delays.

If you're finding that one supermarket is 3p cheaper than some local branded garage then yes, that 3p difference is the supermarket discounting a bit and relying on a high volume of passing trade. If however you're remembering what prices were a few months ago etc.. and thinking 'finally, they've lowered the prices' then that lowering of prices by any significant amount actually has got very little do do with anyone involved in the retail end of the business its just the reflection of wholesale prices and nor had the previous rise in prices.

One of my co-workers actually owns a garage as an 'investment' - it isn't really much to write home about as far as investments are concerned - he's Asian and so, true to form, has some extended family to work for him in the business which cuts out some of the hassle of hiring a manager & regularly replacing staff etc... even so he barely makes any money from selling petrol - the bulk of the profits come from the shop.

  • Offline zpyder

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Re: ASDA leading the way with Fuel Price Cuts
Reply #8 on: May 16, 2012, 21:39:59 PM
But what about the fact that there was "going to be" a strike, causing mass buying, and as a result garages raking it in by increasing prices by up to 15p a litre more in places. I doubt increasing wholesale prices had anything to do with that price increase, it happened pretty much overnight.

  • Offline Dave

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Re: ASDA leading the way with Fuel Price Cuts
Reply #9 on: May 16, 2012, 22:32:57 PM
Do you know what the exact price was the day before, the exact price the next day and the price move in the wholesale market? Maybe they did preempt prices slightly - tis irrelevant and likely was a short lived increase in margin (if there even was one). If you consider that you're basing that on your own selective memory and are reliant on a guesstimate as to how much of it was just profiteering on the the part of the retailers then it isn't reliable. FWIW markets are generally quite efficient and whole sale prices move rapidly. The extra margin to be made is likely to be confined to fuel they already own and on the other side they can potentially also take a hit on their margins if/when prices drop suddenly....

You can just look at the figures and see quite clearly that it is a low margin business.

www.ukpia.com/files/pdf/ukpia-briefing-paper-understanding-pump-price.pdf

A margin of 6% doesn't give much room for prices to be moved around by the retailer. Sure a supermarket can take a hit and discount by a few pence - for the independent owners, if the margins were any lower, then they'd might as well not even be running the business in the first place and just keep their cash in the bank/investment fund.

For people who complain about fuel - the main issue with it is the tax... for most of the population of the UK the place you fill up at doesn't have a monopoly and no one is ripping you off - its actually very fairly priced on the part of the supplier.
Last Edit: May 16, 2012, 22:35:26 PM by Dave #187;

  • Offline zpyder

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Re: ASDA leading the way with Fuel Price Cuts
Reply #10 on: May 17, 2012, 07:36:30 AM
I appreciate that it's low margin, and mostly tax.

I don't see how it isn't possible though that they could decide to increase that margin temporarily for a month or two though.

My "selective memory" is that near the end of march, just before I went to Portugal for a week, petrol was selling at 136.9 pretty much everywhere around me. One week later it was 148.9 pretty much everywhere. In my 10 years of driving, when taxes and wholesale prices have gone up, the price at the pumps has gone up a couple of pence at most. Similarly when the taxes have gone down, they have dropped a penny or two (half the time when it's been reported that wholesale prices would drop, this hasn't been reflected in the price at the pumps here though).

The fact that now locally the prices have dropped back to near where they were at the end of march suggest the last few months it's not been a tax thing, and IMHO not a wholesale thing (the strike I thought would only effect the garages supply from the depot, so wholesale wouldn't have hiked the price due to their own supply issues).


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Re: ASDA leading the way with Fuel Price Cuts
Reply #11 on: May 17, 2012, 15:31:57 PM
It was hardly selective memory on Zpyder's part.

A quick look around at the time and many websites/papers were reporting price hikes due to profiteering, it was announced that everyone should panic buy and garage forecourts started bumping their prices, and funnily enough others kept the prices the same, so how do you figure that out, were those that kept prices the same selling at a loss?
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Re: ASDA leading the way with Fuel Price Cuts
Reply #12 on: May 17, 2012, 17:21:59 PM
I would imagine that living in London you don't follow the prices too keenly Dave, there was definitely massive overnight hikes that I wouldn't say could be explained so honestly. Now I can imagine this being foresight to the wholesalers charging the forecourts more on their next delivery, however many of those hiking the prices were not even the ones out of fuel (most of the garages by me we're shut up after selling out at the usual price).

If it was that tough for the forecourts and hardly profitable I'm sure we'd see a lot less of them rather than the saturation that we do have.
Last Edit: May 17, 2012, 17:25:29 PM by Clock'd 0Ne #187;

Re: ASDA leading the way with Fuel Price Cuts
Reply #13 on: May 18, 2012, 19:20:53 PM
137.7 here
137.9 at teso + clubcard points

Re: ASDA leading the way with Fuel Price Cuts
Reply #14 on: May 18, 2012, 19:47:52 PM
137.7 here
137.9 at teso + clubcard points

I'm surprised at that ...

From tomorrow you’ll pay no more than 132.7p for a litre of unleaded and 137.7p per litre of diesel at any of our 196 Asda filling stations. It means we’ve been able to reduce the price of fuel by 8p in the last four weeks.
Formerly sexytw

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